Toy Color

Toy Color is the children’s and hobby colour brand of Pasuto Srl, an Italian manufacturer founded near Venice in 1953 and producing paint since 1975 at its plant in Santa Maria di Sala. The brand, launched in 1993, is best known for its liquid watercolours, made by a patented process in which the colour is poured liquid and left to dry slowly in the pan rather than pressed from compacted powder — which is why they lift so easily with a wet brush. The range also covers ready-mixed temperas, markers, acrylics, glues and painting accessories.